Javi Rivera-Rosales

Project Director

Pronouns: He/Him/His or They/Them/Theirs

Hola, my name is Javi and I have the honor of being Project Director of La Plaza. I have been living in Sonoma County for nine years and I plan on making this my permanent home. I am originally from San Francisco and my parents come from Nicaragua and Puerto Rico. My family and my community are two of the biggest contributors to my thriving heart and humble position in Sonoma County today. I studied Psychology at Sonoma State University before moving to Spain and exploring the parts of this enormous world. What I realized through my travels and education is that we are social beings. To build, to love, to create, to live, we need each other. La Plaza is place that nurtures some of my deepest truths. I am hear to help create spaces for healing, and to strengthen our communities in ways that have been happening for centuries.


Denisse Madrigal

Community Building Coordinator

Pronouns: She/Her/Hers

Hola, my name is Denisse Madrigal and I have the privilege to be the Community Building Coordinator for La Plaza. I am originally from Napa, but I am in the process of making Santa Rosa my permanent home. I was born in Michoacan, Mexico and moved to the U.S at the age of 8 years old. My parents, like many Latinos, decided to immigrate to the U.S to pursue the “American Dream” to provide their family a more prosperous future. Being raised in a traditional Mexican household in the U.S I faced many challenges, yet I am grateful because they helped shape the person I am today. My passion for helping the Latinx Community comes from a very deep place in my heart because it keeps me connected to my roots/culture and it reminds me everyday of the beautiful human beings that we are. Before coming to La Plaza, I had the honor to initiate and run the first Peer Led Mental Health Center in Napa for three years. It was through my experience running the Center that I discovered the profound importance of educating and sharing our stories around personal healing.